Blog

A beginner’s guide to Snapchat for business

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with […]

WebRTC vs VoIP: competing or complementary?

Although some critics are labeling the newest tool in the internet-based telecommunications field a “VoIP killer,” nothing could be further from the truth. The reality of the situation is that this new technology, WebRTC, is here to make it even easier for customers to contact your business using the internet. Let’s find out if it’s […]

Which social media platforms suit your SMB?

The first thing that comes to mind when you think of social media is Facebook and for good reason. Not only does it boast the most users, but it also has the biggest reach and cultural impact. Since there is no one-size-fits-all social media platform, it’s imperative for small- and medium-sized businesses to examine their […]

VoIP call forwarding: Do you need handsets?

The list of benefits that accompany a VoIP migration is long and conclusively proves that internet-based telephony is better than its analog predecessor. What is slightly less decisive however, is whether the liberating mobility of VoIP requires you to set up desktop phones at all. Read on for a few tips on making the right […]

Switch up marketing tactics with IG stories

Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has — an impressive following of over 600 million monthly active users. Teaming up with global advertising giants, IG is now dipping its toes […]

5 ways to successfully move UC to the cloud

If moving unified communications to the cloud is such a practical and inexpensive communications solution, why hasn’t everyone done it yet? A cloud-based unified communications (UC) means user flexibility, reduced technical support, and cost-savings on communication systems. Still, plenty remain unmoved. If you’ve considered moving your UC to the cloud but are not sure of […]

Avoid voice attacks with security updates

Malware delivered via email should be the least of businesses’s worries. Aside from common malware, businesses have to protect their VoIP systems from call jacking, eavesdropping, and denial-of-service attacks. So how exactly can you protect your business from these serious threats? The answer: a session border controller (SBC) with the latest security patches. What is […]

Group voice call now possible on Facebook

With communication apps such as Skype, WhatsApp, and Slack aiming to conquer audio and video calling, what is a social networking giant like Facebook to do? In a move to enhance its already ubiquitous Messaging app, Facebook is all set to follow suite and occupy a space alongside some of the most dominant VoIP apps […]

Mingo: Skype’s improved mobile app

In an effort to revamp its somewhat popular mobile app, Skype is launching Skype Mingo. The new version improves upon its predecessor’s shortcomings and aims to become an Android user’s ultimate communication tool. Whether or not Skype will succeed is still unclear, but the new app certainly looks promising. Here are some more details about […]

Turning Instagram audience into customers

From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace. Most businesses have an account, and those that know how to create […]